FOR STARTUPS.
In most situations, Eason wears different hats to the discussions as he believes that a meaningful process will require a broader overview of how things should come together. He is not only a designer but also a strategist, researcher, prototyper, storyteller, marketer and potentially a business partner in your business.
CURIOUS ABOUT WHAT YOU WILL NEED?
It is never a linear process to grow your startup but we have to agree that creative design is one of the most important ingredients to help you realise the unimaginable. Here's what Eason can help you with, in your process to creating your dream product.
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Always strike a connection with your users, as ultimately, they will be your future supporters and you need to hear from them. They can help you make sense of the product, test and refine it with you and eventually support and share the good idea when it is ready. This is the close connection we can build between you(client), users and design.
DISCOVERY STAGE.
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Every good product/brand needs a good story. It is one that narrates the problem it solves, the intention it brings, the dream it builds and the future it brings. It is a tool that weaves the project together in unison (tangible and intangible value) and create deeper meaning to the client as well as to the end users.
CONCEPT STAGE.
Adapting insights gathered from the Discovery stage, by then we have already learnt so much about the user. This allows us to make informed decisions in conceptualising the "ideal" product.
Knowing the importance of making creativity relevant and communicative.
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EVALUATION STAGE.
Once everything is finalised, we will then commence the Design for Manufacturing (DFM) process and also engage production/mechanical/electrical support according to the product's needs.
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WHATS NEXT?
Well, as mentioned the product development process is never linear, Yurica Labs, www.yurica.co our case study here is one good example of how we bring across an initial inspiration that was made much better and functional by connecting with end users. A fine example of how we combine research, design and development in one.
ARE YOU READY EXPLORE YOUR IDEA?